Experience developing press strategies, media relationships, and partnership campaigns that strengthen brand credibility and expand reach. Work has included press releases, media list building, event coverage, and cross-brand collaborations.

Hands-on management of paid search and social campaigns, aligning targeting, creative, and budget strategy to support measurable growth. Experience managing budgets up to $100k per month.

Strategic approach to search visibility across traditional SEO and emerging AI-driven discovery. Focused on content structure, keyword intent, and long-term organic growth.

Development of organic and paid social strategies that balance brand storytelling with performance. Experience growing audiences, launching partnerships, and managing multi-platform content calendars.

Oversaw review monitoring and response strategy. Focused on protecting brand perception and turning guest feedback into operational insights.

Led campaign and content direction while ensuring alignment with brand standards. Collaborated across internal teams and external partners to bring campaigns from concept to execution.

Led website strategy, content development, and cross-functional execution to ensure alignment between brand, user experience, and business goals. Partnered closely with designers and developers to translate marketing objectives into high-performing digital experiences.